Tag Archives: Marketing

“Search Engine Origami”

I went to a business conference in Brighton yesterday. There were people of all ages, some with blue hair, some with purple, one with blonde hair that faded from pale blue to purple. Gorgeous! A bearded man stood up after a lecture in the Dome Corn Exchange, and when his trousers slipped down to reveal his entire be-panted bottom, he paused for a moment, considered, and left the trousers down. We were under strict instructions from the organisers to celebrate the geek, both within and without, so I managed to restrain myself from reaching over and pulling them up for him. I’m a geek and a mother; that was hard!

Yes, it was Brighton, but what could this wonderful business world be that attracted such luminous butterflies and their pants?

SEO. Heard of it? Many of the people outside of the digital bubble haven’t. As I was lunching in the Chilli Pickle (fabulous, thank you – I recommend the ribs with a vegetable curry, roti and chapatti on the side and a beautifully crisp glass of house white. You’re welcome!) a lady next to me asked what my lanyard was. She’d seen a lot of them about. I said SEO – the internet, web content, Google. She looked blank. “Search Engine Origami!” I said. She grinned. “Well I’ve heard of the origami.

Search Engine Optimization is basically making the text, pictures and layout of your website work so that you come up in Google searches. Here’s the Wikipedia entry: http://en.wikipedia.org/wiki/Search_engine_optimization

If it sounds complicated, that’s because it kind of is. It talks about VISIBILITY. In comedy terms, that’s your public profile:

  • Have people heard about you?
  • Can they find out about you? Easily?
  • Is what they hear good?
  • Can they see a picture of you?
  • Perhaps a video?
  • Do they know where you’re playing next, and how to get there?
  • Why would they WANT to come and see you?

And if that sounds obvious, that’s also because it kind of is. And that’s where I come in:  complicated and obvious – ta daaa!

Having helped with the London Sketch Festival, I’m now working on shows in the Brighton Fringe and the Edinburgh Festival. It’s advertising and poster time at the moment. Here’s an ad I’m doing for a Charity Chuckle show with Just the Tonic.

Charity Chuckle Ad2 Edinburgh JTT

YOU are your business. Business professionals employ experts: if you want comedy to be your business, it makes sense to employ Stand-Up Marketing to do the tedious and the time-consuming. That way, you can spend more of your time making the show as brilliant as brilliant can be.

What can Stand-Up Marketing do for you?
As a client, the plan is to create a 360˚marketing strategy that will get results, with agreed targets and a budget. From the mundane to the mad, we’ve done it all: filled in endless online listings forms, revised websites to get them up the rankings, made feedback notes on shows, arranged publicity stunts and flashmobs, got comedians into Film Festivals, pulled in radio interviews and bloggers, turned ticket sales around with online ads, designed great flyers that people DIDN’T stick straight in the bin, created press releases with results, garnering great quotes that could be used again and again, such as with Charmian Hughes: “She could be Josie Long’s mum” – Chortle.

Stand-Up Marketing can also manage and produce professional Comedy Events.

And if a comedian drops out, Kerry’s got a mean 5 minutes.

Check the Testimonials in WHY STAND-UP MARKETING?

Contact

http://www.standupmarketing.co.uk

Why Stand-Up Marketing?

You know when someone says they saw a brilliant show, but there was hardly anyone there? It means that either people didn’t know about the show, hadn’t heard of the act or it hadn’t been effectively marketed. Stand Up Marketing provides the press and marketing expertise to get the word out and turn ticket sales around.

 Testimonials

“What Kerry Herbert doesn’t know about how to turn ticket sales round and sell out local comedy clubs just isn’t worth knowing.” Jill Edwards, Promoter and Comedy Coach

“Kerry has become an invaluable asset to our PR from the very start. Honest, insightful and versatile, she found a way to help us that suited us and was fast in doing so. A consummate professional, she is easy to work with, communicative and considerate, helping us to achieve what we both needed and wanted.” Adam Dahrouge, London Sketch Festival
Top Qualities: Personable, High Integrity, Creative

“Kerry has been a fabulous PR person for me on my show. Not only has she done her job well by getting me connected to the right publications, but has been a true support and help by reminding me when I need to do something myself to raise my profile at the best times to do it, and by being totally on my side.  A very personalised service. I thoroughly recommend her.” Fiona-Jane Weston: Loving London

“The PR activities of Kerry Herbert on my behalf gave me a proper audience, got me previewed in all of Brighton’s press and even produced a grim-faced man lurking in the shadows with a pen and paper who lightened up when he got some cake.” Charmian Hughes: Charmageddon

“Stand-Up Marketing (Kerry) has been invaluable in her efforts with promoting my show ’10 Films with My Dad’ (see I snuck it in there, learnt that from her) by producing tailored press releases and contacting venues and events directly. This has led to some brilliant opportunities to perform at events like the East End Film Festival.” Aidan Goatley: 10 Films with My Dad, Edinburgh Fringe 2011 & 2012